Coathanger Productions
Marketing Ross Ryan

               Al DeKlien      An open letter from
Al DeKlien
CEO Coathanger Productions

   

 

Dear Friends,

As you may have read in Coathanger's Corporate Plan, our company has, for the last couple of years, been struggling to achieve for singer Ross Ryan, the profile and cash flow that he, but mainly we, deserve.

In my last open letter to you, I suggested that many of you Ross Ryan fans could assist us in bringing Ross's name to the forefront of whatever media is at hand. Unlike me, many of you have probably been fans of Ross's music for many, many years - so it was felt that you folks were better placed to spread the word than, for example, we were.

This became what we called the "becalmed strategy".

Compounding the total failure of this strategy has been the fact that Ross is somewhat behind schedule, give or take a decade or so, in delivering his new studio album.

Let me level with you. Coathanger's parent company DeKlien Inc, knows nothing about the music industry let alone Ross Ryan. We know LOTS about automotive spare parts and the Italian legal system - but little of this experience has been useful, vis-à-vis, Ross Ryan. Believe me when I say we need you.

It appears that we've got Ross back on track and in the studio - so that's covered. What we now need is groundswell.

We need people talking about Ross Ryan. Thinking Ross Ryan - and most importantly - buying Ross Ryan. We need e-mail from as many people as possible. In return we will give each person a credit on Ross's new CD. We will even notify them when the album is ready, confirm that they have been credited and then inform them how to buy it.

From the letters we have received so far it appears that most of you see Ross as a talented, successful human being who has gracefully stepped from public view to pursuit his own personal goals. You couldn't be more wrong!

Ross is a shy, introverted, sensitive artist, plagued by self-doubt (and loathing) and obsessed with the notion that his public has deserted him. Hey, the guy needs your help dammit!

Here's what we want you to do.

Copy the text below and e-mail it to everyone in your address book. It's that simple! This single act could make all the difference for one of the most contractually obligated acts of our time.

-------------------------------------------------------------------------

Dear friends

My apologies for sending this to you as part of a bulk mailout but it's important that this information gets out as quickly as possible.

As you probably know, I'm a huge fan of Australian singer-songwriter Ross Ryan. I've always considered Ross to be one of the most dynamic, talented but sadly underrated musicians of the semi-modern era.

Ross is presently working on his first studio album in nearly a decade and is offering a free credit to everyone who visits his web site at http://www.coathanger.com.au and e-mails him at flyinghorseguy@rossryan.com

You will then be notified by Coathanger, Ross's management company, when the CD is available - complete with your name in the credits! You may even be able to buy it!

I'm sure you're all as excited about this as I am so please pass this message on to all the people in your address book. We've been friends a long time and it would mean a lot to me if you could help out. Thanks.

A lady in Nebraska failed to do so and three days later her house burned down.

Your good friend,

(insert your name)

P.S. Those addresses again:

Web Site     http://www.coathanger.com.au

Email          flyinghorseguy@rossryan.com

-------------------------------------------------------------------------

God bless you,

HOME NEWS GIG GUIDE ARCHIVE BUY SITE MAP

Web Design: Coathanger Productions 2003
web@coathanger.com.au